The Downtown Roseville Merchants, Inc. is an association representing the merchants in Downtown Roseville. While any business in Roseville can apply for membership, the association focuses on the four main downtown corridor areas: Vernon Street, Historic Old Town, Riverside, and Atlantic Street.

If you want to contact our leadership, please click on Contact Us. 

Vision Statement

“Our vision is to be a welcoming destination where the community and visitors experience history, culture, shopping, dining, and entertainment via the unique venues located in the Heart of Roseville.”

Mission Statement

“Our mission is to focus on:

• Marketing and promoting Downtown Roseville

• Increasing membership

• Education and training opportunities for our membership

• Collaboration with the City of Roseville

• Building synergy in our merchant community”